Where to Find Clients as a Social Media Manager

Ask any freelance Social Media Manager what their biggest pain point is with running a freelance business and they'll likely say "I don't know where to find new clients!"

Because reality is: without clients, your freelance business won't thrive! It's as simple as that.

And unfortunately, this is the area where most freelancers and Social Media Managers struggle the most. Why?

Because they don't know where to look! And you can't just wait around for clients to fall into your lap through your social media profiles.

Here are some of the best places to find clients as a freelance Social Media Manager:

Referrals

Announce to your entire network of friends, family, ex-coworkers, LinkedIn community, etc. that you're starting a new freelance Social Media Manager business. You never know who knows someone, who knows someone, who knows someone that needs a freelance Social Media Manager.

Job Boards

Many companies post contractor and part-time Social Media Manager positions on websites like LinkedIn, Indeed, and ZipRecruiter. Always do a quick search on those websites if you're actively seeking clients.

Facebook Groups

There's a Facebook Group for everything! Do a quick search for "freelance jobs" or "social media manager jobs" or "freelancers". Join a few groups and turn on notifications for all of these Facebook Groups. That way, when someone shares a post about them or their client looking for a freelance Social Media Manager, you'll be the first to submit your name (just make sure you have a good pitch!)

Cold Email Outreach to Find Social Media Manager Clients

Do some research on which companies in your target market need social media expertise. Make a spreadsheet with their name, contact information, and areas that they need help in.

Then craft your pitch. Your pitch email should be quick and to-the-point, while still explaining what you do, how you can help their business, and an offer to set up a quick 30 minute call to discuss your potential partnership.

I'll admit, this is a long and repetitive process; however you just need one client to sign on in order for the outreach to be worth your time!